Public Health England released a report in January that summed up the key studies involving e-cigarettes, e-liquid and the effects within the body, the atmosphere and even smoker and vaper habits.
Deborah Arnott (of Action on Smoking and Health) stated,
"Many smokers incorrectly believe that vaping is as harmful as smoking."
This is likely to be the cause for the decreasing rate of smokers switching to vaping. Professor John Newton (or PHE) supported the statement and added, "...over half of smokers either falsely believe that vaping is as harmful as smoking or just don't know."
Every week we find reasons to put more emphasis on education and awareness for e-cigarette use when compared with combustible cigarettes.
The biggest obstacle for the e-cigarette industry is that the majority of the population view it as an evolution or an extension of smoking. Unsurprisingly, the stories gaining the most traction in the media are negative and this creates even more resistance.
The recent report from PHE was created to bring awareness in spite of the negative (and often false) conclusions being circulated online.
Along with the report, PHE is also pushing for big changes in the healthcare industry.
One of these changes is getting hospitals to replace smoking areas with vaping areas and simply removing smoking areas. Another big change is from the industry side: Urging manufacturers of e-cigarettes and e-liquid to license their products.
The U.S., U.K. and Canada all have organizations that regulate new industries such as vaping. If products could be licensed it would create more of an "official positive view" on the vaping industry. This generally builds trust within a society - which is what vaping needs more of.
The key is to find a balance between regulations and unfair restrictions. Canada's vaping industry will see a lot of growth over the next few years and we would hate to see it halted, and many smokers suffer, because of an uneducated decision.