Vapers in the U.S. are going to be in for a big shock if they haven't been paying attention to Scott Gottlieb's Twitter feed lately.
His last few tweets have hinted toward a flavour ban. The hints aren't subtle either!
The troubling reality is that e-cigarettes are the most commonly used tobacco product among youth. Preventing youth from initiating the use of any tobacco product, including e-cigs, is critical.— Scott Gottlieb, M.D.
Protecting future generations from all nicotine-containing products remains a top priority.— Scott Gottlieb, M.D.
#FDA’s efforts seek to restrict youth access, limit youth appeal. We’ve also expanded public education efforts to include messaging re: dangers of youth use of e-cigarettes.
It's hard to estimate the extent of the ban at this point, the States could be looking at everything except for tobacco and similar "adult-oriented" flavours such as coffee. On the other hand, they could end up with just a ban of candy flavours.
However strict the ban, there's no doubt that it will have an effect on the quitting rate among smokers.
It's not all bad State-side though. The American Cancer Society (ACS) has flipped their perception on vaping - they now view it as a positive way for many smokers to quit.
This may be just what the vaping industry needs in North America. Having a large, well respected and highly influential organization like the ACS showing support means that education on vaping is likely to be spread with a more positive connotation.
Public Health England has pushed past many of the obstacles that faced the e-cigarette industry in the U.K. and it would be a fairly safe assumption that ACS could offer a something similar across the pond.
Here's what the American Cancer Society had to say about their new stance:
“Some smokers, despite firm clinician advice, will not attempt to quit smoking cigarettes and will not use FDA approved cessation medications. These individuals should be encouraged to switch to the least harmful form of tobacco product possible.”
They plan to take into account all future research into e-cigarettes and the positive attributes they carry.
If the U.S. starts to see a big push from organizations like the ACS, it's only a matter of time before others jump on the band-wagon. The more support vaping has there, will likely have some influence on how the industry is handled in Canada.