A topic that has be discussed frequently since mid-2017, banning flavoured e-liquid, has sparked many debates. Both sides believe they have valid arguments and naturally assume they are correct.
Let us take a step back and just analyze the data.
*STARTING ANALYZING PROCESS*
Did you know?
People are buying food flavourings off stores like Amazon, thinking that it's e-liquid! That's right, Just look up Capella's Flavour Drops when you have a second, and read the reviews.
*ENDING ANALYZING PROCESS*
Ok, so there isn't much in the way of data. However, one survey carried out and published by the National Bureau of Economic Research found that if menthol flavours were banned from combustible cigarettes, the smoking population would decrease by 4.8%.
That's a big drop considering it's a single flavour.
If governments banned e-liquid flavours but allowed menthols to continue, we would see an approximate 10% loss as many e-cigarette users migrate back to smoking menthols.
The researchers also discovered that people who recently quit smoking and switched to vaping, prefer fruity and sweet-based flavours. This is an important aspect to take into consideration as many States, and the federal government here in Canada are looking at a flavour-ban as a possibility.
Here's a video from Regulator Watch last year, covering the flavour-ban subject in Canada: