Canada & U.S.: Is Advertising Bad?

Canada & U.S.: Is Advertising Bad?

National Cancer Institute published the results of a survey not too long ago. Those results were somewhat disturbing and if you're easily enraged, you may want to turn away now.

Four years ago, around 40% of the U.S. population trusted vaping as a safer alternative to smoking - 39.8% believed it to be less harmful or much less harmful than cigarettes. 

Fast forward to 2017 and that number has reduced to just 29.3%. While over 55% believe that e-cigarettes are just as, or more harmful than regular cigarettes.

Somehow, things have gone backwards in the U.S. and while those numbers could seem shocking, we must take into account the negative statements issued in between 2014-2016 from highly influential organizations like the CDC and FDA.

Here in Canada, it's the smaller groups that are seen making waves against the vaping industry. While the government is taking a neutral stance with a slight lean toward tighter regulations, smaller groups such as the Physicians for a Smoke-Free Canada and Quebec Coalition for Tobacco Control are fighting against government bodies to make regulations much more extreme.

Recently they both came forward to explain that they will not support Bill S-5 as it doesn't suppress e-cigarette and e-liquid related advertising. They also believe that vaping products should follow the same rules and guidelines as combustible cigarettes.

From the data collected on smokers and ex-smokers, regarding their quitting methods and success rates, researchers found that removing e-cigarette advertisements in the U.S. would "reduce quitting rates by 3%" and if the FDA had not been pushing for limiting regulations during that period and e-cigarette adverts had matched other NRT products, it would have increased quitting rates by around 10%.

Some food for thought when speaking about labeling and advertising regulations for the vaping industry.


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